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Recent Launches
New Web Site for Riverside Theatre Works
Points of Sail Blog
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News
FullSail launches new website for SEI Design/Build
December 2008
FullSail Strategic Communications planned, designed and produced the new site for SEI Design/Build, an award-winning residential design and remodeling company in Vienna, VA.
Features include:
Smart Web design
Refined branding and primary messages
Highly flexible gallery
Optimized for search engines
Beautiful graphic design
Go to SEI Design Build to see the site.
The "Points of Sail" blog is launched with this new FullSail site
November 2008
Points of Sail, by Rick Cram, founder and principal of FullSail Strategic Communications, provides musings on how organizations and people motivate and persuade, to offer direction for professionals who want to improve the way they motivate and persuade.
Go to the Points of Sail Blog.
Strategic Message Development for the Disability Policy Consortium
October 2008
The Disability Policy Consortium has selected FullSail Strategic Communications to plan and develop a new direct mail appeal, beginning with the creation of a new strategic message.
FullSail has been highly successful at increasing fundraising effectiveness and fundraising efficiency for non-profit organizations. By applying the following services, FullSail has produced 55% to 100% increases in the amount of money raised for its clients:
- Evaluation of past appeals, audience relationships and competitive drivers
- Development of proven mailing structure and mail pieces
- Refine and strengthen primary and secondary messages
- Development of response-driving copywriting
- Strategic graphic design of the mailing
- Efficient production and processing
- Integration with website and other cross-organizational communications
The Disability Policy Consortium is the only non-profit, statewide, cross-disability organization that actively engages the lawmakers and policy-makers in the Massachusetts government to fight for people with disabilities.
For more information, go to Contact Us or call 508-359-0136.
New Web Site for Riverside Theatre Works is Launched
October 2008
FullSail Strategic Communications designed and produced the new site for Riverside Theatre Works, the performing arts school and theatre that was voted by WBZ TV the Best Theatre In Boston '06.
Features include:
Smart Web design
Strengthened brand and refined primary messages
Powerful content management system
Strong promotional capabilities
Beautiful graphic design
Go to www.RiversideTheatreWorks.org to view the site.
New Promotions for The London Harness Company
September 2008
A series of fall promotions have created new reasons for customers to visit one of the three London Harness stores in the Boston area. "Independent retailers face a highly competitive and challenging marketplace and need to be aggressive with their promotional marketing," according to Rick Cram, founder and principal of FullSail Strategic Communications.
FullSail has provided marketing services to The London Harness Company for over four years. The latest email marketing and point-of-purchase (POP) campaigns have featured these promotions:
- Sales on Hartmann, Victorinox Swiss Army, and Tumi brands of luggage.
- Customers are enticed to buy a piece and enjoy savings on a second piece.
- Product introduction of Envirosax "Green" shopping bags.
Along with launching these fashionably designed, reusable shopping bags to promote a message of environmental sustainability, customers are invited to enter a no purchase necessary drawing to win a one-year membership with Mass Audubon Society.
- New product line debut of Bodhi of the handbag collection.
Go to www.LondonHarness.com for details.
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