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Recent Launches
New Web Site for
Conlin Health Care
New Web Site for
Riverside Theatre Works
Points of Sail Blog
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News
FullSail establishes new Vision and Mission statements
February 15, 2010
The new Vision and Mission statements published today reflect the clear purpose and motivation that drives FullSail: to be a significant partner to clients and to actively do something about one of the greatest needs in the world...feeding starving children.
Please click Vision & Mission to read the full statements, including details of the cause in the Vision Statement.
FullSail launches new website for Conlin Health Care
February 2, 2010
FullSail Strategic Communications planned, designed and produced the new site for Conlin Health Care, a leading in home care service company in the greater Boston area.
Features and services include:
- Smart Web design
- Information architecture development
- Refined branding and primary messages
- Production/coding
- Search engine optimization (SEO)
- Content management system
Click Conlin Health Care to see the site.
Rick Cram hosted the launch event of Crossbeam Systems' week-long annual conference at the Seaport Hotel, Boston
January 10, 2010
Services provided are featured at xQuizit Game Shows, where you can see our latest video.
ECCO USA looked to us to put the "special" into their special event, a semi-annual corporate conference in Manchester, NH
January 6, 2010
Services provided are featured at xQuizit Game Shows, where you can see our latest video.
NEADS/Dogs for Deaf and Disabled Americans taps FullSail Strategic Communications to develop a new strategic business plan, with advanced marketing and fundraising initiatives
October 10, 2009
Services provided are featured at FullSails for Non-Profits.
FullSail helps the PLGA Foundation raise more than $621,000, exceeding their event fundraising goal of $500,000 by more than 24%
July 1, 2009
FullSail planned, marketed and produced Geared Up For Kids - 2009, the first annual signature fundraising event for the PLGA Foundation, which fights to cure children's brain tumors.
Rick Cram's talk for the seminar on "Creative Fundraising and Cost-Cutting For Non-Profits" is now available online
May 21, 2009
If you're interested in being more effective with your fundraising...and doing it more efficiently...you'll find this webinar time well spent.
Hosted by OneWorld.net in Washington, D.C., four speakers presented to a local and an online audience on May 21, 2009, including Rick Cram, C.E.O. of FullSail Strategic Communications.
Rick's presentation, "Understanding Your Donors and Using this Knowledge Effectively," was the second of the four and can be heard and viewed online.
Use the following links to bring up in different browser tabs or windows the podcast (audio only) and the slide show.
With the .mov version of the slide show, you'll need to PAUSE and PLAY the movie to keep pace with Rick's comments on each slide. First launch and play the podcast and advance it to when Rick is introduced (about one-quarter of the way into the podcast), then launch the movie of the slide show.
You'll hear references to Rick's document with a list of key questions to have answered before developing any appeal or marketing piece. Click Contact Us and submit the form for a free copy. Include any comments or thoughts about the talk.
The three other presenters were excellent and the audio of their presentations are worth your time, as well.
The PLGA Foundation has tapped FullSail to plan, market and produce it's first annual signature fundraising event
January 2009
"Geared Up For Kids" Ride 2009, on May 31 at Wompatuck State Park in Hingham, MA., will be a bike ride and family fun festival. Riders can choose from one of three routes, the 10 mile "family friendly" route, the 25 "more challenging" route or the 50 mile 'whopper' route.
With an event fundraising goal of $500,000, the PLGA Foundation is raising funds for research to fight children's brain tumors.
All of us at FullSail invite you to be a part of this great event as a rider, sponsor or volunteer. Online registration is under construction. Meanwhile, you can pre-register or ask questions by writing to ride@fightplga.org
FullSail launches new website for SEI Design/Build
December 2008
FullSail Strategic Communications planned, designed and produced the new site for SEI Design/Build, an award-winning residential design and remodeling company in Vienna, VA.
Features include:
Smart Web design
Refined branding and primary messages
Highly flexible gallery
Optimized for search engines
Beautiful graphic design
Go to SEI Design Build to see the site.
The "Points of Sail" blog is launched with this new FullSail site
November 2008
Points of Sail, by Rick Cram, founder and principal of FullSail Strategic Communications, provides musings on how organizations and people motivate and persuade, to offer direction for professionals who want to improve the way they motivate and persuade.
Go to the Points of Sail Blog.
Strategic Message Development for the Disability Policy Consortium
October 2008
The Disability Policy Consortium has selected FullSail Strategic Communications to plan and develop a new direct mail appeal, beginning with the creation of a new strategic message.
FullSail has been highly successful at increasing fundraising effectiveness and fundraising efficiency for non-profit organizations. By applying the following services, FullSail has produced 55% to 100% increases in the amount of money raised for its clients:
- Evaluation of past appeals, audience relationships and competitive drivers
- Development of proven mailing structure and mail pieces
- Refine and strengthen primary and secondary messages
- Development of response-driving copywriting
- Strategic graphic design of the mailing
- Efficient production and processing
- Integration with website and other cross-organizational communications
The Disability Policy Consortium is the only non-profit, statewide, cross-disability organization that actively engages the lawmakers and policy-makers in the Massachusetts government to fight for people with disabilities.
For more information, go to Contact Us or call 508-359-0136.
New Web Site for Riverside Theatre Works is Launched
October 2008
FullSail Strategic Communications designed and produced the new site for Riverside Theatre Works, the performing arts school and theatre that was voted by WBZ TV the Best Theatre In Boston '06.
Features include:
Smart Web design
Strengthened brand and refined primary messages
Powerful content management system
Strong promotional capabilities
Beautiful graphic design
Go to www.RiversideTheatreWorks.org to view the site.
New Promotions for The London Harness Company
September 2008
A series of fall promotions have created new reasons for customers to visit one of the three London Harness stores in the Boston area. "Independent retailers face a highly competitive and challenging marketplace and need to be aggressive with their promotional marketing," according to Rick Cram, founder and principal of FullSail Strategic Communications.
FullSail has provided marketing services to The London Harness Company for over four years. The latest email marketing and point-of-purchase (POP) campaigns have featured these promotions:
- Sales on Hartmann, Victorinox Swiss Army, and Tumi brands of luggage.
- Customers are enticed to buy a piece and enjoy savings on a second piece.
- Product introduction of Envirosax "Green" shopping bags.
Along with launching these fashionably designed, reusable shopping bags to promote a message of environmental sustainability, customers are invited to enter a no purchase necessary drawing to win a one-year membership with Mass Audubon Society.
- New product line debut of Bodhi of the handbag collection.
Go to www.LondonHarness.com for details.
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