This week we launched the new website for Conlin Health Care, which provides quality in home care throughout the greater Boston metropolitan area.
One of the messages they wanted to express through their new site is value. So we evaluated what their customers’ value most, and we evaluated what Conlin’s competition is communicating.
To be relevant, credible, and differentiating, we developed “campaign-like” messages in the new site’s headers, leading with the primary value statement, “Because of Conlin, I’m home, where I belong.”
Of great importance to customers is the essence of what Conlin provides: a service that enables their clients to live at home.
As you peruse the site, you’ll see other messages in the header that continue with and build on the theme, “Because of Conlin…”
Please visit ConlinHealthCare.com and let me know what you think of the site. I value and welcome your thoughts.
I recently attended an event of NEADS/Dogs for Deaf and Disabled Americans, which celebrated the new teams of their highly trained assistance dogs and their Clients.