Archive for the ‘Marketing Strategy’ Category

New Web Site for TableSensations Event Planning

Monday, October 17th, 2011

http://www.gofullsail.com/media/tablesensations-web1.jpgFullSail has designed and produced a new Web Site for TableSensations, an event and party planning company in Andover, MA.

Services include:

  • Web site planning, site architecture
  • Web site design
  • Web site production
  • Portfolio production
  • Messaging and content editing
  • Project management

Visit their new Web Site at www.TableSensations.com.

New Web Site for Minute Man Arc

Monday, October 17th, 2011

Website design and production for Minute Man ArcMinute Man Arc of Concord, MA supports people with developmental disabilities throughout their lives.

The FullSail team has designed and produced for them a new Web Site, built on a content management system (CMS) that gives them the ability to easily edit the content, create new pages and functions, as well as offer and manage online donations.

Visit their new Web Site at www.MinuteManArc.org.

Special Project: In Pursuit of Motivation

Thursday, August 11th, 2011

This Autumn Rick Cram will be rolling out “In Pursuit of Motivation,” a video series and new motivational events and training programs.

It’s all about you. How you motivate yourself. How you motivate others.

Rick is interviewing a wide variety of business leaders and managers across the U.S., and he’d like to have your input.

So please be a part of it.

Speak Out

  1. Share your answers to five key questions. Click In Pursuit of Motivation Online Survey to submit your answers.
  2. Send Rick links to what you think are the most motivating videos online. Explain why you find each one so inspiring.
  3. Send a video of you reading and completing this statement: “The way I motivate myself is by _____.” (Videos can be up to 60 seconds. Upload to this Facebook page or send via email if less than 8 MBs. For FTP credentials, call or email Rick.)
  4. Join the discussions at…

Facebook
LinkedIn
Twitter

Spread the Word

Please share this with your friends and colleagues. The more people who contribute, the better.

Gain from the Results

Return to www.gofullsail.com or www.rickcram.com this fall for the videos. You’ll also receive free of charge “In Pursuit of Motivation Executive Reports” with highlights and insight when you join any of the online discussions, or when you email us your email address.

Thank you!

Aggressive vs. Assertive

Tuesday, August 17th, 2010

More from our ongoing Persuasion Survey

Some respondents have stated their wish to be more assertive without being considered aggressive.

This is wise. Being aggressive will more often than not give you red lights.

Consider this from etymonline.com…

The etymology of ASSERT dates back to 1600: “to declare,” from L. assertus, pp. of asserere “to claim, maintain, affirm.” To assert oneself “stand up for one’s rights” is recorded from 1879.

The origin of AGGRESS dates back even further, “unprovoked attack,” noun of action verb aggress “to approach, to start an argument” (1570s).

Assertiveness reflects respect. Aggressiveness is disrespectful.

When we train executives to be more persuasive, we spend a fair amount of time on this distinction and we illustrate the empowering freedom we have to be assertive out of respect for ourselves AND for the people we strive to persuade.

What do you think? (Be assertive.)

Take 60 seconds to participate in the Persuasion Survey…

Click Here for the Online Survey

More results will be posted in each of the next several weeks.

Strategy Question for the Day

Tuesday, May 4th, 2010

“What do I/we need to shed?”

I invite you to apply this question to these different parts of your professional life…

Marketing Strategy —  Much more than market conditions and competition can be slowing you down or holding you back. What’s going on inside your department or organization that you need to cast off? What’s not working? What is consuming an undue amount of time for you and your team? What’s preventing you from thinking big?

Persuasive Leadership —  A wide variety of factors effect your ability to be a persuasive leader. Here are a few: relationships; attitudes and emotions (those of others and yours); how and when you meet and communicate; confidence; mutual respect. Just as it’s helpful to think of and act on what you must gain, it’s valuable to think of and act on what needs to be shed.

Presentation Skills —  Whether or not you’ve received communications skills training, chances are, you know exactly what needs to be jettisoned so that you can excel. Consider these: unproductive presentation tools (burdensome or unprofessional slides, video and scripts); team members who aren’t working like team players; criticism (self inflicted or from others); letting your mind focus on the unproductive “stuff” and not on your audience and content.

So, what do you come up with? What do you need to shed?

A New Home for Points of Sail

Monday, April 26th, 2010

You’re looking at the new home for Points of Sail. It’s now fully a part of the FullSail website.

Having our blog on our website makes it easier for you to communicate with us, whether you want to make a comment or contact us for a FREE CONSULTATION.

It also strengthens the search engine optimization (SEO) abilities of the blog and website.

Please let us know if you have any questions.

STRATEGY QUESTION FOR THE DAY

Tuesday, April 13th, 2010

“What matters most to people rating a business such as ours?”

Raymond Holliwell put it very well when he said, “The inner thought coming from the heart represents the real motives and desires. These are the cause of action.”

We can be more effective motivators when we know what matters most to our audience.

The only way to glean this information is to ask. Guess work doesn’t cut it here.

Do you know the answer to this question?

Does your current strategic plan reflect this insight?

Learn more about STRATEGIC PLANNING.

STRATEGY QUESTION FOR THE DAY

Tuesday, April 6th, 2010

“What differentiates you from your competition?”

Answering this accurately and clearly is essential to developing your brand as well as to developing a solid strategic plan.

This begs a few other questions, including…

  • “Who do you view as your competition?”
  • “How do your competitors rate in their ability to deliver the same products/services?
  • “Are any of your competitors excelling? Why?”

The answers to these questions will speak volumes about your current situation in the market. They’ll contribute greatly to developing your positioning messaging and value proposition.

When was the last time you or your staff conducted a thorough review of your competitors? If it’s been more than a year, the data is old. Your competitors aren’t standing still. Neither is your audience.

Learn more about STRATEGIC PLANNING.

STRATEGY QUESTION FOR THE DAY

Monday, March 22nd, 2010

“How is your company and brand defined/perceived today internally, and what attitudes do people have?”

One of the first things to listen for, and it’s to be expected, is an inconsistency in how various members of the staff (at all levels) differ in the way they articulate your organization’s brand. This reveals a key need to strengthen the definition of your brand as well as improve the way the brand is communicated and manifested internally.

The beauty in asking this…and many other questions…is that the answers provide wonderful and powerful direction for the necessary solutions.

When you have the benefit of knowing the attitudes people have, you can meet these head-on with positive and motivating messages that support healthy and productive attitudes and that overcome unhealthy, counter productive or wrong attitudes.

Have you asked this question recently? What did you learn?

Learn more about STRATEGIC PLANNING.

Strategic Planning Question for the Day

Wednesday, March 17th, 2010

“What need should I and can I tend to?”

I invite you to ponder this question a few times through the course of today.

If you have a current, active strategic plan now, did you develop it by asking yourself and your team this question?

If you are about to begin the process of developing a plan, you’ll find this question a good one to ask in the initial phase.

Questions such as these have a wonderful way of evoking the often-unique priorities of different members of a management team. Listen carefully to how (and why) each member of your team answers this one. Note each answer, and then let the planning process address each. This will lead to the development of a winning plan and one that garners the buy-in of each team member.

Learn more about what STRATEGIC PLANNING can do for you.