August 25th, 2010
“Take advantage of every opportunity to practice your communications skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” — Jim Rohn
As wise as this is, what if we consider every opportunity to communicate with anyone as “important occasions.”
Posted in Communications Skills, Leadership, Persuasion, Persuasive, Uncategorized, training | No Comments »
August 17th, 2010
More from our ongoing Persuasion Survey…
Some respondents have stated their wish to be more assertive without being considered aggressive.
This is wise. Being aggressive will more often than not give you red lights.
Consider this from etymonline.com…
The etymology of ASSERT dates back to 1600: “to declare,” from L. assertus, pp. of asserere “to claim, maintain, affirm.” To assert oneself “stand up for one’s rights” is recorded from 1879.
The origin of AGGRESS dates back even further, “unprovoked attack,” noun of action verb aggress “to approach, to start an argument” (1570s).
Assertiveness reflects respect. Aggressiveness is disrespectful.
When we train executives to be more persuasive, we spend a fair amount of time on this distinction and we illustrate the empowering freedom we have to be assertive out of respect for ourselves AND for the people we strive to persuade.
What do you think? (Be assertive.)
Take 60 seconds to participate in the Persuasion Survey…
Click Here for the Online Survey
More results will be posted in each of the next several weeks.
Posted in Communications Skills, Leadership, Marketing Strategy, Persuasion, Persuasive, training | No Comments »
August 8th, 2010

Your listening skills indicate your ability to be persuasive.
As our Persuasion Survey continues, the results show that executives rate their listening skills and their aptitude for being persuasive the same.
Interestingly, both skills have the lowest rating, compared with eight others, such as assertiveness and conveying feelings (enthusiasm).
How do you rate your listening skills?
Take 60 seconds to participate in the Persuasion Survey…
Click Here for the Online Survey
More results will be posted in each of the next several weeks. And remember, to improve your persuasive skills, improve your listening skills.
Posted in Communications Skills, Leadership, Persuasion, Persuasive, Uncategorized, training | No Comments »
July 28th, 2010
The first question in our Persuasion Survey is…

How persuasive are you?
On a scale of 1 to 10, the average of all respondents is 6.7.
So far, the lowest rating is 3, the highest is 9.
How does that compare with how you would rate yourself?
We’re continuing the survey through the summer and invite you to participate. One lucky respondent will win a free FullSail Persuasion Evaluation. Our evaluation…which will survey you and your team…will let you discover valuable insight about your team’s aptitude, needs and perspectives towards being more effective communicators.
More results will be posted in the weeks ahead.
Posted in Communications Skills, Leadership, Persuasion, Persuasive, training | No Comments »
July 8th, 2010
As a leader, how persuasive are you?
Take our 7-question survey and you could win a FREE Persuasion Evaluation worth $1,200.
Our evaluation…which will survey you and your team…will let you discover valuable insight about your team’s aptitude, needs and perspectives towards being more effective communicators. One lucky executive will win the survey through a random drawing.
And then check back in the days and weeks ahead, as general results will be discussed here.
Posted in Communications Skills, Leadership, Persuasion, Persuasive, Uncategorized, training | No Comments »
June 15th, 2010
Ask ten people their opinion of “success” and you’ll probably hear about ten different answers.

It seems from this sign that Sherrill’s idea of success is so great that it has to be big and bold on the company’s sign. (I’ve never been there, but I’ll take Sherrill’s word for what they’re “selling.”)
Within the training of the 7Cs of Persuasion, we help executives talk the language of success. And based on the feedback we’re getting, we’re doing something right.
95% Rate the 7Cs of Persuasion “good” or “excellent” (6 out of 10 rate it as “excellent”).
I invite you to learn more about how are 7Cs of Persuasion can make you and your colleagues more successful. Click 7Cs of Persuasion to learn more and for easy contact options about our seminars, workshops and one-on-one training.
Posted in Communications Skills, Leadership, Persuasion, Persuasive, training | No Comments »
May 4th, 2010
“What do I/we need to shed?”
I invite you to apply this question to these different parts of your professional life…
Marketing Strategy — Much more than market conditions and competition can be slowing you down or holding you back. What’s going on inside your department or organization that you need to cast off? What’s not working? What is consuming an undue amount of time for you and your team? What’s preventing you from thinking big?
Persuasive Leadership — A wide variety of factors effect your ability to be a persuasive leader. Here are a few: relationships; attitudes and emotions (those of others and yours); how and when you meet and communicate; confidence; mutual respect. Just as it’s helpful to think of and act on what you must gain, it’s valuable to think of and act on what needs to be shed.
Presentation Skills — Whether or not you’ve received communications skills training, chances are, you know exactly what needs to be jettisoned so that you can excel. Consider these: unproductive presentation tools (burdensome or unprofessional slides, video and scripts); team members who aren’t working like team players; criticism (self inflicted or from others); letting your mind focus on the unproductive “stuff” and not on your audience and content.
So, what do you come up with? What do you need to shed?
Posted in Communications Skills, Leadership, Marketing Strategy, Persuasion, Persuasive, training | No Comments »
April 26th, 2010

You’re looking at the new home for Points of Sail. It’s now fully a part of the FullSail website.
Having our blog on our website makes it easier for you to communicate with us, whether you want to make a comment or contact us for a FREE CONSULTATION.
It also strengthens the search engine optimization (SEO) abilities of the blog and website.
Please let us know if you have any questions.
Posted in Marketing Strategy | No Comments »
April 13th, 2010
“What matters most to people rating a business such as ours?”
Raymond Holliwell put it very well when he said, “The inner thought coming from the heart represents the real motives and desires. These are the cause of action.”
We can be more effective motivators when we know what matters most to our audience.
The only way to glean this information is to ask. Guess work doesn’t cut it here.
Do you know the answer to this question?
Does your current strategic plan reflect this insight?
Learn more about STRATEGIC PLANNING.
Posted in Branding, Marketing Strategy | No Comments »
April 6th, 2010
“What differentiates you from your competition?”
Answering this accurately and clearly is essential to developing your brand as well as to developing a solid strategic plan.
This begs a few other questions, including…
- “Who do you view as your competition?”
- “How do your competitors rate in their ability to deliver the same products/services?
- “Are any of your competitors excelling? Why?”
The answers to these questions will speak volumes about your current situation in the market. They’ll contribute greatly to developing your positioning messaging and value proposition.
When was the last time you or your staff conducted a thorough review of your competitors? If it’s been more than a year, the data is old. Your competitors aren’t standing still. Neither is your audience.
Learn more about STRATEGIC PLANNING.
Posted in Branding, Marketing Strategy | No Comments »